"UNWINDED: A Reflection on Urban Struggles"

  

This project focuses on the duality of the modern office worker in contemporary Korean society, portraying the contrast between a polished exterior and the search for an escape after work. In our second collaboration with designer Maxime, we aimed to reveal the complex identities of office workers through jackets and pants that feature simple yet tactical details. 


 In particular, the shoot highlights the internal conflict of office workers trying to balance social expectations and personal challenges, including issues like alcohol addiction caused by workplace pressure. The model, wearing red gloves and with a mosaic effect applied to their face, symbolically represented the contradictory image of an office worker who is different on the outside than on the inside. Additionally, the model, a dancer, effectively brought the creative vision to life, enhancing the theme and visual depth of the project.


This project aims to evoke a deeper understanding of the internal conflicts and societal realities faced by office workers by visually expressing their dualities

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